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Today's online retailing is alive, well, and growing. With easier-to-use websites, improved online service, and the increasing sophistication of search technologies, online business is booming. Web has become a whole new way to create value for customers and build customer relationships. As more and more people in their way onto the web, the population of online consumers is becoming more mainstream and diverse. The web has fundamentally changed customer’s notions of convenience, speed, price, product information and service. It’s hard to find a company today that doesn’t have a substantial web presence.



